I am so bored of brand purpose

Arghhh. It's total bullshit. I'm so, so bored of it. Somewhere out there in the ether, at the intersection where sustainability, irrelevance and populism collide, every brand under the sun…

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Writers write

But to be a writer you must write, you said, you fucking fraud, how dare you summon up the arrogance to soak up that applause? Amid the heavy, freezing hurricane…

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