I am so bored of brand purpose

Arghhh. It's total bullshit. I'm so, so bored of it. Somewhere out there in the ether, at the intersection where sustainability, irrelevance and populism collide, every brand under the sun…

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Writers write

But to be a writer you must write, you said, you fucking fraud, how dare you summon up the arrogance to soak up that applause? Amid the heavy, freezing hurricane…

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Shut Up About Keywords

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Forgive the rudeness, but I'm at my wit's end. Stop talking about keywords. They don't matter. Well, that's not strictly true. They matter in some ways. They matter from a…

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Your Attention, Please

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Your opinions are no longer important. There's a new type of cut-throat marketing mentality, one which exploits you regardless of your political stances or your emotional response. There's no such thing…

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Johnny Foreigner & Hype Management

Hype Management is probably the name of an agency somewhere in London. I apologise to them profusely. Johnny Foreigner are an absolutely brilliant indie-punx band from Bi(u)rmingham, UK. Their debut…

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